Kelley Pettus

As a part of my internship at the Austin Convention and Visitors Bureau, I blogged biweekly for the company's Austin Insider Blog. The blog is part of ACVB's True Austin campaign, which aims to include visitors in a more local experience. Blogging allowed me to add more copywriting to my portfolio and helped me to gain experience in content production. I learned about targeting posts for readership and integrating the posts on social media. I accomplished my initial goal of biweekly blogging.

 

I now understand what types of headlines and keywords draw readers to a blog post, and I am able to utilize this knowledge and integrate my blog posts with my social media accounts. Exposure in the form of page views does not always guarantee that people are reading everything on the page, but they are interested in that content. Tracking those interests is what allows companies to produce more popular content and to thrive.