Kelley Pettus

Job Description

 

As a Marketing Communications Intern for the Austin Convention and Visitors Bureau, I provided support to the Marketing Communications staff for related marketing projects. I assisted the Marketing Communications Department with destination marketing activities, events calendars, working with an external advertising agency, and other projects.

 

I assisted the department in updating publications and creating content, such as the ACVB Meeting Planner and the Visitors Guide. I also helped to create company blog posts and other external content pieces. I assisted the Communications Manager in responding to media requests by creating media kits, conducting media research, and assisting with the composition of news releases to garner media coverage. I also assisted in reviewing and logging media and editorial coverage in the company’s CRM system.

 

As an intern, I assisted the Interactive Marketing Manager with compiling events calendars and producing web content. I aided in updating department files, coordinating and executing familiarization tours, writing news releases and media advisories, and other marketing tasks related to my specific interests. Over seventy percent of my work was directly related to marketing.

 

For a word document, click here.